HOW SMUDGE EARTH BEGAN
HOW SMUDGE EARTH BEGAN
It started with a video.
It started with a video.
A video showing us a journey taking place in Indonesia. Plastic was being removed from the ocean. But that wasn’t where the journey ended.
A video showing us a journey taking place in Indonesia. Plastic was being removed from the ocean. But that wasn’t where the journey ended.
WHAT HAPPENED NEXT
WHAT HAPPENED NEXT
The recovered plastic was recycled into slabs. Those slabs were being used to build schools.
The recovered plastic was recycled into slabs. Those slabs were being used to build schools.
To date, 27 tonnes of plastic has been removed.
To date, 27 tonnes of plastic has been removed.
THE MOMENT
THE MOMENT
Watching that journey, I felt awe. Pride. All of it. And then I immediately had a question.
Watching that journey, I felt awe. Pride. All of it. And then I immediately had a question.
Why can’t we see this?
Why can’t we see this?
Positive environmental participation was happening. But outside the people immediately connected to it, almost nobody knew.
Positive environmental participation was happening. But outside the people immediately connected to it, almost nobody knew.
THE BEGINNING
THE BEGINNING
That question became Smudge Earth.
That question became Smudge Earth.
Smudge Earth was conceived from positive environmental participation taking place that no one could see. The activity was already happening. What was missing was the ability to see it.
Smudge Earth was conceived from positive environmental participation taking place that no one could see. The activity was already happening. What was missing was the ability to see it.
What if we could make it visible?
What if we could make it visible?
Dawn O’Brien
Dawn O’Brien
Founder & System Architect
Founder & System Architect